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Crushed by 'Idol,' NBC's 'Apprentice' limps back to Thursdays
January 22, 2004
What a difference a week, and one show, can make. After watching the third night of FOX's American Idol third season premiere destroy NBC's previously dominant The Apprentice series in the ratings, NBC immediately concluded that the only action to take when facing an unstoppable force is to quickly get out of the way -- and moved Apprentice off to Thursdays at 9 PM ET/PT (via CBS' CSI) for the duration of its fifteen episode run. Talk about out of the frying pan and into the fire.

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