Reality TV Television Ratings News - April 2004
The food at chef Rocco DiSpirito's poor service-plagued "Rocco's on 22nd Street" restaurant might finally be hot, but if the initial ratings are any indication, the NBC show chronicling the establishment's happenings doesn't appear to be, having premiered to only 6.5 million overall viewers on Monday, April 19 at 10PM ET/PT.
NBC has announced that Thursday's two-hour finale of The Apprentice was seen by more than 40 million viewers who watched all or some of the reality hit's conclusion.
Last week's penultimate thirteenth episode of NBC's The Apprentice delivered its best performance to date, drawing 22 million overall viewers and ending the week as the week's top-ranked program among the important Adults 18-49 demographic for the first time ever.
Despite facing stiff competition from Fox's post-Idol broadcast of its new The Swan series, ABC's two-hour premiere episode of the fifth installment of its The Bachelor series starring NFL Giants quarterback Jesse Palmer debuted well, averaging 11.08 million overall viewers and winning its time period in the Adults 18-49 demographic during its second hour.
NBC's The Apprentice achieved a new ratings milestone with last week's twelfth episode broadcast, beating an original episode of CSI among Adults 18-49 in head-to-head competition for the first time.
Survivor: All-Stars triumphantly returned to CBS' Thursday night lineup following two weeks of pre-emptions for coverage of the NCAA Men's Basketball Championship, blowing away another "viewer's choice" repeat episode of NBC's Friends and handily winning its time period in all key ratings measurements.