Kendall Jenner dazzles as the face of La Perla's feminist lingerie collection.
The 21-year-old model stars in a new campaign for the brand centered on "the liberation of every woman from the need to suffer for beauty," reports "Entertainment Tonight."
La Perla released photos of the "Keeping Up with the Kardashians" star and fellow models Isabeli Fontana and Liu Wen in its Spring 2017 collection on Instagram this week.
The ads feature imagery of a corset, a burning bra and shattered glass.
"What we're trying to do with this ready-to-wear collection is to bring something newer to the market," new La Perla creative director Julia Haart told Vogue in August.
"I think women want a new choice, and what I mean by that is I think women have been told their entire lives that you have to suffer for beauty," she added. "Well, I don't believe in that, and I would like to give women a new choice."
Jenner will wear much more elaborate pieces in the 2016 Victoria's Secret fashion show in December.
The star recently said on her website that she's a fan of bralettes and of going braless.
"Lately, it's like I'm either braless or I have my bra out, lol," she wrote. "I'm all about freeing the nipple and I just think it's cool to show off what's under your shirt -- whether that's a cute bralette or just skin."
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Jenner is also known for her modeling work with Marc Jacobs, Balmain and Chanel. She and her family came to fame on the E! series "Keeping Up with the Kardashians," which airs Sundays at 9 p.m. ET.