CBS announced that the August 25th episode of "Big Brother 3 Wednesday" (6.4/11, 10.24m) won its time period for the sixth consecutive week in adults 25-54, women 25-54 and men 25-54 and the second consecutive week in viewers, adults 18-49 and adults 18-34; it was second in households.
ADVERTISEMENT
The program, featuring a guest performance by Sheryl Crow, matched its best delivery on any night this summer in adults 25-54 and adults 18-49 and posted its second best delivery in adults 18-34 and viewers. BB3W was up +14% in households, +70% in adults 25-54, +67% in women 25-54, +79% in men 25-54, +52% in adults 18-49 and +57% in adults 18-34 compared to the same night last year ("Miss Teen USA").