NBC has announced that it has ordered three episodes of 'Adrenaline X,' a new action-adventure reality series matching the world's elite extreme athletes in direct competition as they perform high-risk stunts.
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'This adventurous new series will take the increasingly popular extreme sports genre to the next level,' said Jeff Gaspin, Executive Vice President, Alternative Series, Longform and Program Strategy. '“NBC will offer a rare primetime showcase and will bring viewers even closer up to these breathtaking competitions.'
'Adrenaline X' will pit the world's best extreme sports personalities against each other as they compete in high-risk stunts where the jeopardy is real. In each episode, athletes will face off in three challenges encompassing all the demands of a single extreme sport that will push the athletes to the limit -- and then perhaps one step further. All of the events will be set against the backdrop of some of the world’s most scenic locations.
Viewers will experience all the action and thrill of the challenges as they witness the competition first-hand through the use of heart-rate monitors, helmet cameras and body microphones. 'Adrenaline X' will showcase the colorful characters who dare to push their sport beyond the bounds and will uncover what drives them, their backgrounds, and the sacrifices they make to compete in the burgeoning world of extreme sports.
'Working with TGR, the home of the best filmmakers in the adventure sports world, we are capturing the unique story telling and intense action that takes place in the competitive world of extreme sports and bringing it to television,' said Ben Silverman, CEO of Reveille LLC. 'The success of this year's winter Olympics on NBC proved that the audience for extreme sports has grown, delivering valuable demos and forging its way into the mainstream.'
"'Adrenaline X' is the future of extreme sports and reality television. This will be the world's newest and greatest athletes competing against each other giving viewers the inside look at the guts and glory of extreme sports," said Todd Jones, Co-Head of Production for TGR. 'NBC's reality television juggernaut is dominant because they consistently take their viewers into intense and compelling situations. "'Adrenaline X' will deliver for that audience in ways they never imagined." said Mary Dickinson, CEO of TGR.
The program will be produced under a production agreement with Reveille LLC (an independent studio within Vivendi Universal Entertainment), Teton Gravity Research and NBC Studios. The announcement was made today by Jeff Gaspin, Executive Vice President, Alternative Series, Longform and Program Strategy.
NBC Studios, formerly known as NBC Productions, is the in-house production subsidiary of the National Broadcasting Company. With a rich history that dates back to the 1950s and the long-running western 'Bonanza,' NBC Studios currently produces a full spectrum of television programs: series, miniseries, movies, specials, late-night, reality, Saturday-morning and family programming. Under the leadership of President Ted Harbert, NBC Studios has established itself as one of he most prolific and successful television production companies in the industry. Currently, NBC Studios produces or co-produces primetime series, three late-night series, four Saturday-morning series, a daytime drama and numerous longform projects for the NBC Television Network.
Reveille LLC, a television and film production and distribution company within Vivendi Universal Entertainment, develops and produces new programming formats and concepts. The studio distributes formats and non-traditional programming globally, through an international network of producers and broadcasters. Reveille LLC also generates and identifies integrated marketing opportunities for leading advertisers, creating value and direct audience connections while developing alternative financing for television programs and film.
Teton Gravity Research (TGR) is the most visible entity in the adrenaline sports industry. Comprised of a collective of professional athletes, award winning cinematographers, producers, and creative media specialists, TGR represents the new faction of adrenaline sports' athletes, including World Extreme Skiing and Snowboarding champions, Olympians, B.A.S.E. jumping specialists, big wave surfers, mountain bikers, motocross champions, and kayakers. TGR has produced, directed and edited 12 internationally acclaimed films in the last seven years to become the most dominant force in the extreme sports world.