Vivian Carter (March 25, 1921 – June 12, 1989) was an African American record company executive who was a founder of Vee-Jay Records with her future husband, Jimmy Bracken. Carter was also a Gary, Indiana, and Chicago, Illinois, radio disc jockey. Vee Jay, an independent record label, became the first successful black-owned recording company in the United States. It released original music from artists of the 1950s and 1960s in a variety of genres, including rhythm and blues, doo-wop, pop, and gospel.