The Bold and the Beautiful (often referred to as B&B) is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS Daytime. It premiered on March 23, 1987.
Set in Los Angeles, California, the show centers upon the Forrester family and their fashion house business Forrester Creations. The program features an ensemble cast, headed by its longest-serving actors John McCook as Eric Forrester, Katherine Kelly Lang as Brooke Logan and Hunter Tylo as Taylor Hayes. The Bold and the Beautiful is also a sister show to the Bells' other soap opera The Young and the Restless, as several characters from each of the two shows have crossed over to the other since the early 1990s, and its title derived from Y&R.