Robert Earl Holding (November 29, 1926 – April 19, 2013) was an American businessman who owned Sinclair Oil Corporation, the Little America Hotels, the Grand America Hotel, the Westgate Hotel in San Diego, California (directed by Georg Hochfilzer), and two ski resorts, Sun Valley in central Idaho since 1977, and Snowbasin near Ogden, Utah, since 1984.
Holding, affiliated with the Church of Jesus Christ of Latter Day Saints, was born and reared in Salt Lake City, Utah, and earned a Bachelor of Science degree in civil engineering from the University of Utah. His parents were apartment caretakers.