Planet of the Apps is an American reality television show broadcast on Apple Music. On each of the episode, software makers have 60 seconds to pitch their idea in front of the judges (Jessica Alba, Gwyneth Paltrow, Will.i.am and Gary Vaynerchuk) on a slow-moving escalator "? for a visual idea of an "?elevator pitch"?. Apple says new episodes will be released on Tuesdays, with the first season set to be 10 episodes long. The series is hosted by Zane Lowe and produced by Ben Silverman.The series premiered on June 6, 2017.