Pierino Ronald "Perry" Como (May 18, 1912 – May 12, 2001) was an American singer and television personality. During a career spanning more than half a century, he recorded exclusively for the RCA Victor label after signing with them in 1943. "Mr. C.", as he was nicknamed, sold millions of records for Radio Corporation of America (RCA) and pioneered a weekly musical variety television show, which set the standards for the genre and proved to be one of the most successful in television history. Como was seen weekly on television from 1949 to 1963, then continued hosting the Kraft Music Hall variety program on a monthly basis until 1967. His television shows and seasonal specials were broadcast throughout the world. Also a popular recording artist, Perry Como produced numerous hit records; his combined success on television and popular recordings was not matched by any other artist of the time. Como's appeal spanned generations and he was widely respected for both his professional standards and the conduct in his personal life. In the official RCA Records Billboard magazine memorial, his life was summed up in these few words: "50 years of music and a life well lived. An example to all." Composer Ervin Drake said of him, "... [o]ccasionally someone like Perry comes along and won't 'go with the flow' and still prevails in spite of all the bankrupt others who surround him and importune him to yield to their values. Only occasionally."
One of the many factors in his success was Como's insistence on his principles of good taste; if he considered something to be in bad or poor taste, it was not in the show or broadcast. When a remark made by Julius La Rosa about television personality Arthur Godfrey on The Perry Como Show was misconstrued, Como offered an on-air apology at the beginning of his next show, against the advice of his staff. While his performance of "Ave Maria" was a tradition of his holiday television programs, Como refused to sing it at live performances, saying, "It's not the time or place to do it", even though it was the number-one request of his audiences. Another was his naturalness; the man viewers saw on the screen was the same person who could be encountered behind a supermarket shopping cart, at a bowling alley, or in a kitchen making breakfast. From his first Chesterfield Supper Club television show, if scripts were written at all, they were based on the way Como would say something. Como was not devoid of a temper, and it could be seen at times as a result of the frustrations of daily life. His music director from 1948 – 1963, Mitchell Ayres, said, "Perry has a temper like everyone else. And he loses his temper at the normal things everyone else does. When we're driving, for instance, and somebody cuts him off, he really lets the offender have it."