Paranormal Activity 3 is a 2011 American supernatural horror film, directed by Henry Joost and Ariel Schulman. It is the third installment of the Paranormal Activity series and serves as a prequel, mostly set 18 years prior to the events of the first two films. It was released in theaters on October 21, 2011.
The film broke financial records upon release, setting a new record for a midnight opening for a horror film ($8 million), the best opening day for a horror film in the United States ($26.2 million), the highest opening for any film in October, highest opening for a film in the fall (September"October), and setting a record opening for the franchise ($52.6 million).