Pamela Rooke (born 23 June 1955 in Seaford, East Sussex, England), also known as Jordan, is an English model and actress noted for her work with Vivienne Westwood and the SEX boutique in the Kings Road area of London in the mid-1970s, and for being a fixture at many of the early Sex Pistols performances. Her style and dress sense"?a bleached platinum-blonde bouffant hairdo with dark raccoon-like eye make-up"?made her a highly visible icon of the London punk subculture. Along with Johnny Rotten, Soo Catwoman and Siouxsie Sioux, she is credited with creating the W10 London punk look.
Taking the single name Jordan as her punk sobriquet, Rooke commuted daily to London from the south coast. She recalled that her punk image caused problems for her: