Helen Svedin (born 22 October 1976) is a Swedish model and the wife of Portuguese footballer Lus Figo.
The face of H&M, Svedin is married to former Portuguese footballer Lus Figo. They met in 1996 at a Joaqun Corts show in Barcelona. They have three children together: Daniela (born 1999), Martina (born 2002) and Stella (born 2004). They presently live in Milan, Italy, where Figo used to play for local football team Inter.