Guy Laroche () was a French fashion designer (16 July 1921 in La Rochelle, France - 17 February 1989 in Paris) and founder of the eponymous company.
Laroche began his career in millinery and, from 1949, Laroche worked for Jean Desss, eventually becoming his assistant. In 1955, he visited the U.S. to investigate new ready-to-wear manufacturing methods. 1956 or 1957, he founded a high-fashion atelier at 37 avenue Franklin Roosevelt, Paris.