Days of our Lives (often abbreviated to DOOL or Days) is a daytime soap opera broadcast on the NBC television network. It is one of the longest-running scripted television programs in the world, airing nearly every weekday in the United States since 8 November 1965. It has since been syndicated to many countries around the world. It also rebroadcasts on SOAPnet with the most recent NBC episode airing weeknights at 8 and 11 p.m. (ET/PT). The series was created by husband-and-wife team Ted Corday and Betty Corday. Irna Phillips was a story editor for Days of our Lives and many of the show's earliest storylines were written by William J. Bell. The show was renewed through September 2014.
Due to the series' success, it was expanded from 30 minutes to 60 minutes on 21 April 1975. From that date, for the next 37 years the mid-show bumper, featuring the phrase "We will return for the second half of Days of our Lives in just a moment" was aired every episode and voiced by the series' original star, Macdonald Carey.