Hidden Faces Information

Hidden Faces is an American soap opera that aired on NBC from December 30, 1968 to June 27, 1969. The series was created by Irving Vendig, who also created the long-running Procter & Gamble serial The Edge of Night. The serial focused on a law firm that was dealing with a high profile murder case throughout its 127-episode run; the main romantic angle had the firm's senior partner, Arthur Adams, bepcoming involved with client Kate Logan, a female surgeon accused of murder, which Adams and partner Nick Turner acquitted her of. Charles Fisher was the producer of the program, which was an in-house NBC production.

The show was an production of NBC, and was the only NBC-owned soap opera at the time. (The network was later to own How to Survive a Marriage and to purchase The Doctors from that show's sponsor Colgate-Palmolive.)

The show's leading stars were Conard Fowkes as Adams, Gretchen Walther as Logan, and Tony Lo Bianco as Turner. Others in the cast inclulded Linda Blair (child actress who was later nominated for an Academy award) Robin Braxton, Ludi Claire, Betsy Durkin, Joseph Daly, Rita Gam, Lloyd Hollar, Stephen Joyce, John Karlen, Nat Pollen, future Oscar winner Roy Scheider, Louise Shaffer, and Grethen Walther.

Broadcast history

Hidden Faces replaced Let's Make a Deal at 1:30 p. m. (12:30 Central) after disputes between NBC and the packagers of Let's Make a Deal Stefan Hatos and Monty Hall caused the game/participation show to move to ABC. Facing the ABC Let's Make a Deal and CBS' As the World Turns, Hidden Faces performed poorly and, unusual for daytime serials in that era, was pulled after only six months in favor of the Bill Leyden-hosted game You're Putting Me On. With almost all of the fans of Let's Make a Deal's following their show to ABC, Hidden Faces could not get a foothold among viewers, since soap opera fans instinctively preferred the then-top-rated As the World Turns. Hidden Faces was the first of eight programs that NBC put in the timeslot of Let's Make a Deal between its departure and the expansion of Days of Our Lives to an hour on April 21, 1975. Of those eight shows, only Three on a Match lasted longer than a year.

No episodes of this program are known to still exist, the tapes having almost certainly been erased by NBC, per the standard practices of that time.