Snoop Dogg is to serve as emcee of the BET Hip Hop Awards show in Atlanta next month, producers announced Friday.

"Snoop is a pop-culture icon who has millions of fans around the world. We are thrilled to have Uncle Snoop preside over the BET Hip Hop Awards 2013 and bring his unique blend of humor, wit, credibility and fun to the show. Get ready for something you've never seen," Stephen G. Hill, president of music programming and specials for BET Networks, said in a statement.

"I'm excited to be hosting this year's BET Hip Hop Awards 2013," Snoop Dogg said in a statement. "We're going to have fun this year and I will make it a show to remember, ya dig?! I'll be giving a ton of surprises, showcasing my exclusive 'GGN News' [YouTube original series] clips and bringing all my nieces and nephews to the stage for an exciting night of hip-hop."

The prize presentation is to tape at the Boisfeuillet Jones Atlanta Civic Center Sept. 28. The ceremony will premiere on BET Oct. 15.