Gamestop CEO Pail Raines said he expects Sony's Playstation 4 virtual-reality headset to hit the market this fall.

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"We are right now preparing for the launches of the major VR products," he said Monday in an interview with Fox News. "We're in discussions with Oculus, HTC and Sony. It's a big launch, we're getting ready for it. We will launch the Sony product this fall, and we are in discussions with the other two players."

Sony had previously announced the device would launch in the first half of 2016.

A price point hasn't been announced, but Raines said Gamestop's rewards and programs offering store credit or cash for old games and consoles will help move the new merchandise.

"When you bring to bear our market dominance, our PowerUp Rewards program, and the fact that we have over $1 billion in trade currency every year, it's hard for us not to dominate it," he said.