Unmarried residents are posting personal descriptions on milk cartons in search of love as part of a lonely hearts venture in the Welsh town of Denbigh.
Working off the concept of missing children that have long adorned milk cartons, those living around the small Welsh town decided to place the romantic "Fancy a Farmer?" stickers on area milk products to find dates, the Western Mail said.
Iwan Jones, who helped expand the venture from a simple joke, said the stickers could potentially assist area residents to find romantic relationships in an area bereft of a dating scene.
"The Welsh countryside is a great place to live, with stunning scenery, but it can be a hard place to find a date, as I'm finding out," Jones said.
"The ratio of men to women is skewed where I live because a lot of young women have moved to other areas like Cardiff to find work after leaving college," he added.
Working in conjunction with the online site, pishyn.com, the dairy service is aiming to set up local singles dates in time for the romantic Welsh holiday of St. Dwynwen's Day on Thursday.