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Kraft's Super Bowl ad to feature real-life families

UPI News Service, 02/03/2018 

Kraft Foods has announced their plans to feature real-life families in their upcoming Super Bowl LII commercial on Feb.4.

The grocery manufacturer will be asking families on game day starting at 6 a.m. ET to share photos and videos of their family using the hashtag #FamilyGreatly and #KraftEntry until 8:30 p.m. ET in order for a chance to be featured in the ad.

The commercial will then be made from the photo and video contributions and aired during the third quarter of the Super Bowl.

Kraft's goal is to continue to focus on families in the marketing, an effort started by research that says families become closer when sharing meals together, Variety reported.

"What better way to continue to focus on real families than by giving our Super Bowl ad to them?" Anne Field, director of brand marketing for Kraft said to USA Today.

"Our Super Bowl ad is open to all families, however you define it."

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