A billboard in Florida resembling a giant name tag reading "Hello, my name is Hugh Jass," has incensed parents because it's near a children's playground.

Parents in Hollywood, Fla., were surprised an area radio station would place the sign so near a playground and asked city officials to remove it, The Miami Herald said Wednesday.

"I can't believe they would put that near a park," said Michelle Aarons, a mother of two.

In response to such complaints, Hollywood city officials asked the radio station to remove the sign from its highly visible location.

The station's owner, Clear Channel Communications, has since agreed to remove the sign from its home near the Hollywood Academy of Arts and Science Charter School.

Yet the school's principal, Leslie Brown, told the Herald she is confused why the billboard continues to have such a menacing presence in the area.

"There has always been some kind of inappropriate ad there," Brown said. "It doesn't make any sense to me."