Elvis Presley Clothing line reemerges after initial flop
UPI News Service, 06/25/2005
The second clothing line of Elvis Presley Enterprises will be unveiled in August with an upscale line and a U.S. department store line.
The first Elvis clothing line flopped when it premiered in February, but after making changes suggested by retailers such as different pant-leg styles, the clothing line will reemerge, Forbes.com reported.
The founder of Sasson Jeans, Paul Guez, the designer behind the old and new Elvis line, has invested millions in Elvis Presley Clothing.
However, while the Elvis name continues to make money more than 25 years after the singer died, there is still a question which Elvis the clothing line will follow. While fashion follows the playboy Elvis in the movie "Viva Las Vegas," much of the Elvis fan base is the age and size of the jumpsuited Elvis who performed in Las Vegas.
Carol Butler, director of worldwide licensing for EPE, admitted the new fashion line with its subdued fashions and fitted clothing doesn't sit well with the traditional fan base.
"The older audience doesn't like that," she said. "They want something boxy."