U.S. business mogul Donald Trump wants the public to drink Trump Vodka, even though he doesn't drink alcohol himself, a report says.

The first cases of Trump Vodka arrived at New York's Kennedy Airport in a style fitting its namesake -- tuxedoed porters, red carpet and velvet rope.

Trump Vodka, while bearing his name, won't cross The Donald's lips, even though he called it "a major player in the vodka arena," The New York Daily News said Saturday.

Trump doesn't drink, but his name on the bottle should count for something in the ultra-premium vodka market, Patrick Kenny of Drinks America Holdings Limited said because "there's nobody who markets better in the luxury category than Donald Trump," the Daily News said.

Cases of the Dutch-distilled liquor were taken -- with a Port Authority police escort -- to a Long Island City warehouse, where it will be distributed, the Daily News said.

A one-liter bottle will sell for about $30, the Daily News said.