Doug Hall (Courtesy Wikipedia, the free encyclopedia)

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Doug Hall is an inventor most known for his appearance on the ABC television series American Inventor.

Doug began his inventing career at age 12, inventing and selling a line of magic and juggling kits. After earning a chemical engineering degree from the University of Maine he joined Procter & Gamble where he rose to the rank of Master Marketing Inventor - inventing and shipping a record 9 innovations in 12 months.

Doug's the founder and CEO of the Eureka! Ranch located in Cincinnati with offices in London, UK and Monterrey, Mexico. The Ranch is an "invention & research think tank" that specializes in igniting bold thinking on new products and services for corporate clients such as American Express, Ford, Nike and Walt Disney. It seems to work " the Ranch has a world-class 88% client repeat rate and survey"s indicate the average American home uses 18 products or services that Doug and his team have invented or reinvented.

Techniques

Doug Hall uses three brainstorming questions for evaluating ideas:

   * What is the basic benefit of the idea?
   * What is the "reason to believe" you can actually deliver the benefit?
   * What dramatic difference will it make, that is, why should I care?

Merwyn Technology

The R&D team of Eureka Ranch have developed an AI system called Merwyn Technology. This system is used to evaluate ideas on paper before additional effort is spent on it.

Books

• Jump Start Your Brain with David Wecker (Time Warner, 1995)
• Maverick Mindset with David Wecker (Simon & Schuster, 1997)
• Jump Start Your BUSINESS Brain (Emmis Books, 2001)
• Jump Start Your MARKETING Brain (Emmis Books, 2005)

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