The Apprentice 3 (Courtesy Wikipedia, the free encyclopedia)

The Apprentice 3 is the third season of The Apprentice. It premiered January 20 2005 on NBC. In this season, two groups of nine were divided into book smarts (who took the name Magna Corp) and street smarts (called Net Worth) referring to those with and without a college education. This replaced the Battle of the Sexes concept used on The Apprentice and The Apprentice 2.

Candidates

The Net Worth team contained four men and five women, and the Magna Corp team contained five men and four women. Trump stated that "You just have to be business-smart," no matter what kind of smarts you have. See the candidates page for specific details on the candidates. Trump also pointed out one other major difference between the two groups - those with only a high school diploma earn three times as much as the college grads. Stephanie suggested Magna for the team name. It was short for magna cum laude, which means "with distinction" and is often used as a title for high achieving graduates. Tara suggested Net Worth.

BOOK SMARTS	STREET SMARTS
MAGNA	NET WORTH

Candidate	Age	Hometown	Application Result
Kendra Todd - Real Estate Broker	26	Boynton Beach, Florida	Hired by Trump
Tana Goertz - Sales Executive	37	West Des Moines, Iowa	Fired on the Season Finale
Craig Williams - Shoeshine Business Owner	37	Conley, Georgia	Fired in week 15
Alex Thomason - Attorney	29	Seattle, Washington	Fired in week 14
Bren Olswanger - Prosecutor	32	Memphis, Tennessee	Fired in week 13
Chris Shelton - Real Estate Investor	21	Las Vegas, Nevada	Fired in week 12
Angie McKnight - Gym Franchise Owner	41	Lake Balboa, California	Fired in week 11
Stephanie Myers - Supply Chain Consultant	29	San Diego, California	Fired in week 10
Erin Elmore - Attorney	26	Philadelphia, Pennsylvania	Fired in week 9
John Gafford - Technology Firm Owner	32	Tampa, Florida	Fired in week 8
Audrey Evans - Real Estate Agent	22	Salt Lake City, Utah	Fired in week 7
Tara Dowdell - Senior Governor Management	28	New York City, New York	Fired in week 6
Michael Tarshi - Real Estate Developer	25	Boston, Massachusetts	Fired in week 5
Kristen Kirchner - Real Estate Financier	31	Los Angeles, California	Fired in week 4
Danny Kastner - Marketing Technology Firm Owner	39	Boston, Massachusetts	Fired in week 3
Verna Felton - Business Manager	31	Seattle, Washington	Resigned in week 3 (Quit)
Brian McDowell - Real Estate Broker	29	Wildwood, New Jersey	Fired in week 2
Todd Everett - Sales Manager	34	Carlsbad, California	Fired in week 1

Episodes

Week 1: Whopper 101

The Apprentice 3 (Episode 1]

Airdate: January 20, 2005
Hosting Company: Burger King
Magna project manager: Todd
Net Worth project manager: John
Project: To promote a brand-new hamburger product from Burger King.
Winning team: Net Worth
- Reward for Winning: Dinner with Trump at the famed Club 21 restaurant.
Losing team: Magna
- Final Boardroom: Alex, Todd, and Danny
- Fired: Todd

Week 2: Motel 666

See The Apprentice 3 (Episode 2) for more information

Airdate: January 27, 2005
Hosting Company: Yahoo!
Magna project manager: Michael
Net Worth project manager: Brian
Project: To renovate a motel requiring a mandatory guest review on a local Yahoo! site.
Winning team: Magna
- Reward for Winning: An evening of dinner, drinks, and cigars with businessman Steve Forbes aboard his yacht.
Losing team: Net Worth
- Final Boardroom: No nominations, no "Internal Executive Review"
- Fired: Brian

Week 3: Trouble is Brewing

See The Apprentice 3 (Episode 3) for more information

Airdate: February 3, 2005
Hosting Company: Nestlé
Magna Project Manger: Danny
Net Worth project manager: Angie
Project: To promote Nestlé's premium coffee brand, Nescafé Taster's Choice.
Winning team: Net Worth
- Reward for Winning: They were rewarded a ride on helicopter and take a view of New York City from above.
Losing team: Magna
- Final Boardroom: Stephanie, Danny, and Michael
- Fired: Danny
Special notes:
- This episode features the first time in Apprentice history that a contestant quit (Verna).

Week 4: Soap Dopes

See The Apprentice 3 (Episode 4) for more information

Airdate: February 10, 2005
Sponsor: Dove and Deutsch, Inc.
Magna project manager: Erin
Net Worth project manager: Kristen
Project: To create an advertising campaign for a new product from Dove: Cool Moisture Body Wash.
Both Magna and Net Worth failed the task—Both teams are asked to return back to the boardroom
- Final Boardroom: Erin, Michael, Bren, Tana, Kristen, and Audrey
- Fired: Kristen
Special notes:
- This episode features the first time in Apprentice history that there are no winners and no rewards due to double-failure.
- While Net Worth's marathon runner commercial was a failure on The Apprentice 3, the same concept was used on a commercial in France for Mennen Sport.

Week 5: Airstream of Consciounsness

See The Apprentice 3 (Episode 5) for more information

Airdate: February 17, 2005
Sponsor: Visa USA and Airstream
Magna project manager: Bren
Net Worth project manager: Tana
Project: To create their own mobile service business with the help of Visa and Airstream.
Winning team: Net Worth
- Reward for Winning: $20,000 shopping spree for pearls at Mikimoto
Losing team: Magna
- Final Boardroom: Stephanie, Michael, and Bren
- Fired: Michael
Special notes:
- Change in Judges: Jill Cremer (for Carolyn)

Week 6: The Writing on the Wall

See The Apprentice 3 (Episode 6) for more information

Airdate: February 24, 2005
Sponsor: Sony Electronics and Sony PlayStation
Magna project manager: Alex
Net Worth project manager: Tara
Project: To create a graffiti advertisement in Harlem for Sony PlayStation 2's new racing simulator game, Gran Turismo 4.
Winning team: Magna
- Reward for Winning: Photo shoot with a well-known photographer
Losing team: Net Worth
- Final Boardroom: Audrey, Tara, and Craig
- Fired: Tara
Special notes:
- Change in Judges: Jill Cremer (for Carolyn)
- This is the start of Net Worth's Major Losing Streak

Week 7: Project Putt-putt

See The Apprentice 3 (Episode 7) for more information

Airdate: March 3, 2005
Sponsor: Golfing segment of The Trump Organization
Magna project manager: Stephanie
Net Worth project manager: Audrey
Project: To build a miniature golf course and attract the most business.
Winning team: Magna
- Reward for Winning: Golf game with Trump and Christy Kerr
Losing team: Net Worth
- Final Boardroom: Craig, John, Audrey, and Angie
  - John was disrespectful of Audrey and maintained a poor attitude through the task.
- Fired: Audrey
Special notes:
- Change in Judges: Ashley Cooper (for George)
- Chris was lambasted for chewing tobacco in his clown costume.
- Kendra 'cut Net Worth off at the knees' by doing 'exclusive' promotion deals to place her flyers at many other kid-friendly establishments.

Week 8: Bling it On

See The Apprentice 3 (Episode 8) for more information

Airdate: March 10, 2005
Hosting Company: FUSE TV, a cable-TV channel
Magna project manager: Kendra
Net Worth project manager: Chris
Project: To run a charity auction where the bidders will get special attention/prizes from famous music stars.
Winning team: Magna
- Reward for Winning: None, since this was a charity episode.
Losing team: Net Worth
- Final Boardroom: Chris, John, and Erin
- Fired: John

Mid-Season Highlights: What You Didn't See ...

Airdate: March 17, 2005
This episode featured unaired footage from the first eight weeks.

Week 9: Pandora's Box

Airdate: March 24, 2005
Hosting Company: Home Depot
Magna project manager: Craig
Net Worth project manager: Angie
Project: To create a short presentation/event for Home Depot.
- Magna: Craig decides Magna should make a box. Alex, Bren, Kendra, and Tana think this is a horrible idea with no imagination and drag their feet for a long time. Craig winds up alone building the box in Home Depot. Eventually they come around and kick in. Their presentation ends up being a big draw for kids, because they can finger paint and draw on the boxes and build it with their parents.
- Net Worth: Net Worth decides to build a mobile kitchen island. Angie decided not to make Erin the presenter because of her bad attitude earlier; Erin said she doesn't know anything about Home Depot, and Angie felt she isn't participating. Their presentation flops as Chris puts the top on upside down, and the short presentation winds up being more than 20 minutes long. The crucial factor, in the eyes of the expert assessors, was that in a clinic it is vital to have customer involvement, but here the team did the assembly themselves.
Winning team: Magna
- Reward for Winning: Taking a ride in a Zero-G jet, simulating weightlessness in space.
Losing team: Net Worth
- Final Boardroom: Chris, Angie, and Erin
  - Trump says Erin should have been the presenter and is considering firing Angie (even though George and Carolyn advised against it). That is when Erin screws up. Trump talks about always listening to George and Carolyn when Erin says "Do you have to?" in a flirtatious manner, winking at Trump. This sets off Carolyn who says "That was a dumb comment" with her trademark ice rocket stare of doom. Trump says, "You're a real wise guy" to Erin, and then fires her.
- Fired: Erin

Week 10: The Pie's the Limit

Airdate: March 31, 2005
Hosting Company: Domino's Pizza
Magna project manager: Bren
Net Worth project manager: Stephanie
Project: To create a new pizza for Domino's Pizza, and sell it from a mobile street trailer.
- Magna: Tana brings out her Italian cooking knowledge and builds a nice design. Magna did well because they decided to sell to the city banks who would give them big orders.
- Net Worth: Chris and Alex sell a bunch of advanced-order pizzas to a construction site near where the task starts. Unfortunately the actual selling site the next day winds up being across town. There are so many pizzas that it takes two people to carry them on the subway. Stephanie decides to go do this personally and apologizes to the workers because she feels it is a stain on her honor to have the pizzas get there late. While Stephanie is gone from the pizza making site, Chris starts freaking out. This could probably be attributed partly to tobacco withdrawal because he had quit chewing tobacco cold turkey after Trump dissed him for it in the past episodes. Chris gets in a fight with Alex, Alex asserts himself, Chris makes aggressive statements. Later on during discussion Stephanie uses the word 'threat', which Alex then agrees is what happened. Stephanie tries to use all this in the boardroom to get Chris fired. The marketing street workers that Net Worth hires mill around and do not hit the hot spots.
Winning team: Magna
- Reward for Winning: Having breakfast with Trump in his gold-plated palace apartment. Trump cracked "The budget for the apartment was unlimited and it was exceeded!".
Losing team: Net Worth
- Final Boardroom: Alex, Stephanie, and Chris
  - Carolyn made it clear that she wanted Chris to go because she was concerned about his volatility. However, while Trump was upset at Chris's performance, he was more concerned about Stephanie's poor leadership skills and her inability to handle difficult people (especially Chris). This caused Trump to fire Stephanie instead of Chris as the ability to overlook subordinates is an important task for a Project Manager.
- Fired: Stephanie
Special notes:
- Team Reassignments: Alex, from Magna to Net Worth
- They both use 'meatballs' since Trump said he likes meatballs.

Week 11: Seams Stress

Airdate: April 7, 2005
Sponsor: American Eagle and Sony
Magna project manager: Tana
Net Worth project manager: Alex
Project: To create some kind of 'high tech' modifications to clothing for American Eagle Outfitters company.
- Magna: Magna does more research than Net Worth, figuring out that the gadget the market most wants is the cell phone. Tana tries to keep a positive attitude, even when Bren and Craig bring back clothing that has been manhandled by the silkscreen shop, with paint blobs and a backwards logo on one of the items.
- Net Worth: Angie feels that Alex assigned her too many tasks, pointing out the white board where she has over 15 things to do while he has one. She runs out of time and doesn't prepare for the presentation well. Angie guesses that the gadget the market most wants is the iPod. There is chaos as the presentation approaches and one of the models forgets to bring their clothing. Angie stammers in the presentation, repeats sentences and reads off cue cards.
Winning team: Magna
- Reward for Winning: Shopping at Bergdorf Goodman
Losing team: Net Worth
- Final Boardroom: Chris, Angie, and Alex
  - Carolyn criticises Chris while Michelle criticises Angie. Trump says that Chris and Angie have both been there six times. This is a bit unfair since twice Angie was brought in for reasons unrelated to her performance. Nevertheless, Trump goes on to attack Angie, while saying that Alex had done well but was brought down by these two 'losers'. Trump asks her "did you choke", to which, after much hasseling from Trump, she replies "yes", and she's fired. Trump says, afterwards, "I don't want chokers in my organisation". Later in the Taxi Cab Angie says she wants everyone to know that she "didn't choke".
- Fired: Angie
Special notes:
- Change in Judges: Michelle Scarbrough (a Trump Organization staff attorney) (for George)

Week 12: A Lonely Drive

Airdate: April 14, 2005
Sponsor: Pontiac and General Motors
Magna project manager: Kendra
Net Worth project manager: Chris
Project: To prepare a sales brochure for the Pontiac Solstice car.
- Magna: Magna comes up with a round brochure that looks very interesting and unique and has spaces for a CD and business cards. Its theme is the emotions that the car engenders. Pontiac decides to use the brochure in their stores. However Tana and Craig go to sleep before it is done, leaving Kendra to finish it all. In the presentation to Pontiac, Tana tries to take over from Kendra but Kendra gets her two cents in.
- Net Worth: Net Worth's brochure has boring writing and looks generic. The lead photograph of the car is blurred with the intention of conveying speed. In the presentation to Pontiac, Chris gets nervous and stumbles over his lines, making up new words like 'interiorally and exteriorally'.
Winning team: Magna
- Reward for Winning: A basketball shoot-around at Madison Square Garden with Isiah Thomas and the New York Knicks
Losing team: Net Worth
- Final Boardroom: Alex, Bren, and Chris
  - George rages on their 'fuzzy picture'. Alex says Bren's writing is boring. Bren defends his writing by saying Alex should have told him the problem sooner. Trump starts grilling Chris about why he has been in the boardroom losing so much. Chris doesn't flip out but admits that they lost. Donald asks George and Carolyn who they would fire and they both say Chris. This, and a seven week losing streak, seals Chris's fate. He starts crying when he is fired. Trump calls him back and says he is a good kid and to stop chewing tobacco and watch his temper.
- Fired: Chris for his 7-week losing streak
Special notes:
- Team Reassignments: Bren, from Magna to Net Worth

Week 13: I Can't Believe It's Not Clutter

Airdate: April 21, 2005
Hosting Company: Staples
Magna project manager: Craig
Net Worth project manager: Alex
Project: To design an office organizer for Staples and successfully present it to a focus group of Staples executives and managers.
- Magna: Magna (Craig, Kendra, and Tana) creates a space-saving, efficient desk organizer (See 'Special notes' below) in spite of a catfight between Craig and Kendra. They held face-to-face meetings with the Staples executives and a group of managers as a focus group.
- Net Worth: Net Worth created a space-wasting, awkwardly-arranged invention (basically, a mobile second desk) that paled in comparison to Magna's space-friendly, and efficient invention. In fact, Magna's invention has easier access to 'things' as opposed to Net Worth's invention. Alex had decided to dispense with face-to-face meetings, to save time, but Bren was unable to set up a focus group conference call.
Winning team: Magna
- Reward for Winning: Breakfast at the Rainbow Room with George and Carolyn
Losing team: Net Worth
- Final Boardroom: Alex and Bren
  - George is embarrassed at both Alex and Bren for poor invention skills, although Alex and Bren thought they had a better-looking product. The focus of this boardroom was that Alex and Bren's invention took up too much space, plus all the papers and supplies had to be placed in an awkwardly inconvenient matter. Carolyn pointed out the design/invention flaws during the boardroom. Donald, George, and Carolyn apparently were not happy with the difficulty of use arising from this "Packrat" invention idea Alex and Bren had.
  - Alex showed his killer instinct in the boardroom while Bren let slip that he does not like to take risks at all. This caught the attention of Trump; Bren was therefore fired for his inability to take risks.
- Fired: Bren for his unwillingness to take risks
Special notes:
- Trump stated that regardless of the outcome of this task, because the interview is entering its final stages, no further exemptions would be issued.
- You can now purchase Magna's invention (officially dubbed and released as The Desk Apprentice) at Staples stores everywhere or through Staples Online for about $29.99 USD.

Week 14: Bedazzled by a Beefy T

See The Apprentice 3 (Episode 15) for more information

Airdate: April 28, 2005
Hosting Company: Hanes
Magna project manager: Kendra
Net Worth project manager: Tana
Project: To design a t-shirt for Hanes celebrating their 50th anniversary, and make the most money selling the shirt.
Winning team: Magna
- Reward for Winning: Engaging in a Dogfight in two fighter planes.
Losing team: Net Worth
- Final Boardroom: Alex and Tana
- Fired: Alex
Special notes:
- This the end of Net Worth's major losing streak. Although Tana lost, the teams will not be called "Net Worth" or "Magna" anymore.

The Games People Play/Into the Stretch

See The Apprentice 3 (Final Task) for more information See The Apprentice 3 (The Hiring) for more information

Airdate: May 5, 2005
Sponsor:
- Book Smarts: Sony PlayStation, Best Buy, and Electronic Arts Sports Division
- Street Smarts: NYC 2012 Olympics Board/Committee with the City of New York
Book Smarts Finalist: Kendra
Street Smarts Finalist: Tana
Project:
- Book Smarts: To do the Best Buy Fight Night Promotion.
- Street Smarts: To do the NYC 2012 Athlete Challenge.
Hired: Kendra
Fired: Craig for his lack of substance during the Week 15 Interviews, and Tana for poor treatment of her subordinates
Special notes:
- The one-on-one interviews aired on the first part of the May 5, 2005 episode.
- The first part of the final task was aired on May 5, 2005 after Craig's firing in the middle of Episode 15.
  - During the interviews, Kendra said that she would threaten to "compete with Trump" if he didn't hire her (but he did hire her).
- Although it appeared that Tana and Kendra's "employees" were going to discuss their "employers" on the finale (based on the ending to the penultimate episode), the finale went directly to the live hiring instead.
- The live finale took place in New York University

Week by week results

Candidate	Original team	Week 8 team	Week 10 team	Week 12 team	Week 14 team	Final task team	Application result	Record as project manager
Kendra Todd	Magna	Magna	Magna	Magna	Magna	Magna	Hired	3-0 (win in weeks 8, 12, & 14)
Tana Goertz	Net Worth	Magna	Magna	Magna	Net Worth	Net Worth	Fired on the season finale	2-1 (win in weeks 5 & 11, loss in week 14)
Craig Williams	Net Worth	Magna	Magna	Magna	Magna		Fired week 15	2-0 (win in weeks 9 & 13)
Alex Thomason	Magna	Magna	Net Worth	Net Worth	Net Worth		Fired week 14	1-2 (win in week 6, loss in weeks 11 & 13)
Bren Olswanger	Magna	Magna	Magna	Net Worth			Fired week 13	1-1 (win in week 10, loss in week 5)
Chris Shelton	Net Worth	Net Worth	Net Worth	Net Worth			Fired week 12	0-2 (loss in weeks 8 & 12)
Angie McKnight	Net Worth	Net Worth	Net Worth				Fired week 11	1-1 (win in week 3, loss in week 9)
Stephanie Myers	Magna	Net Worth	Net Worth				Fired week 10	1-1 (win in week 7, loss in week 10)
Erin Elmore	Magna	Net Worth					Fired week 9	0-1 (loss in week 4)
John Gafford	Net Worth	Net Worth					Fired week 8	1-0 (win in week 1)
Audrey Evans	Net Worth						Fired week 7	0-1 (loss in week 7)
Tara Dowdell	Net Worth						Fired week 6	0-1 (loss in week 6)
Michael Tarshi	Magna						Fired week 5	1-0 (win in week 2)
Kristen Kirchner	Net Worth						Fired week 4	0-1 (loss in week 4)
Danny Kastner	Magna						Fired week 3	0-1 (loss in week 3)
Verna Felton	Magna						Quit at start of week 3
Brian McDowell	Net Worth						Fired week 2	0-1 (loss in week 2)
Todd Everett	Magna						Fired week 1	0-1 (loss in week 1)

Quotes

George: "Are ?"
- Chris: "Sir, I am not a homosexual!"
Michael: "I'm in this team no matter what. Let's make this vegetable porno the best vegetable porno we can possibly make — with a gay twist."
Trump: "I've always said, if you hang out with losers, you become a loser. And that's what's happened to you, Alex."
Erin: "As a former beauty queen ... "
Tana: (referring to her pretzels) "I paid for these bitches and they're coming home with me!"
Trump: (after watching Magna's failed Dove commercial) "Ay-yi-yi."
Craig: (referring to another team member wanting to use horizontal folders in The Desk Apprentice) "Now, if I put a horizontal folder in a vertical product, people would ask me...why did you put this horizontal folder in your vertical product?"

Additional information

On April 10, 2005, Chris Shelton was arrested on a disorderly conduct charge in Hillsborough County, Florida, after arguing over a $20 cover charge at a bar in the Seminole Hard Rock Hotel & Casino. He was released on $250 bail. The charges were later dismissed.
The BBC showed this series in the UK on BBC2. The first episode aired on August 30, 2006 and the series finished on October 21, 2006.
Following the season finale, Tana appeared in commercials for the Bedazzler, the very product she insisted on obtaining in the Hanes t-shirt episode. In the commercials, The Apprentice is not referred to by name and is only referred to as "national television."

This article is licensed under the GNU Free Documentation License.It uses material from the Wikipedia article "The Apprentice (US Season 3)". Reality TV World is not responsible for any errors or omissions this article may contain.