Victoria Beckham's first Target ad features Spice Girls song
UPI News Service, 03/16/2017
Victoria Beckham's first Target ad pays tribute to her past with the Spice Girls.
The 42-year-old English designer released a promo for her Victoria Beckham x Target collection Wednesday set to her former girl group's song "Spice Up Your Life."
"My first ever TV advert for #VBxTarget! So much fun with @TargetStyle x VB See it at victoriabeckham.com/target TURN IT UP & #spiceupyourlife," she tweeted to her 11.5 million followers.
Beckham followed up by posting photos of looks from the forthcoming collaboration. The line will be available April 9.
"My limited-edition collaboration with Target reflects the playful character of my Victoria, Victoria Beckham line, and is influenced by all of the experiences I've shared as a mother with my children," the designer wrote on her website.
"Including designs inspired by my all-time favorite VVB pieces, the collection contains clothing and accessories for women, girls, toddler and baby," she added.
Beckham, who launched VVB in 2011, had announced her collaboration with Target in October.
The collection will include more than 200 items between $6 and $70, and feature "soft pastels, bright pops of color and pretty spring prints."
"Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before," she said at the time.
Copyright 2017 United Press International, Inc. (UPI). Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.