Despite airing against the season premiere of CBS's top-ranked CSI and the second hour of a special two-hour season premiere of ABC's Extreme Makeover, the third episode of NBC's The Apprentice 2 held up well in the ratings, retaining nearly all of of its previous week's viewers and Adults 18-49 rating.
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While trailing well behind the 30.57 million viewers and 11.4/28 Adults 18-49 rating/share drawn by CSI, The Apprentice did manage to finish second in its hour in Adults 18-49, more than tripling the numbers drawn by Extreme Makeover. Additionally, The Apprentice did manage to rank as the week's top-ranked Adults 18-49 reality program (edging CBS's Survivor: Vanuatu) and trailed only CSI and NBC lead-out ER in the week's Adults 18-49 rankings.
