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HOME > The Apprentice > The Apprentice 1

The women show off their "Marketing 101" in 'The Apprentice' premiere

By Andrea Sellers, 01/07/2004 

Leave it to a reality TV program about the business world to make Madison Avenue's "sex sells" be its first lesson of big business.

As previously reported on Reality TV World, Donald Trump's reality show Apprentice splits its sixteen contestants into two teams during the premiere -- the men vs. the women. So, after being given their first business task, which group strikes the first blow in this Survivor-like Battle of the Sexes matchup?

Based on reports from reviewers of preview tapes of the premiere episode, it looks like Women 1, Men 0.

According to a San Francisco Chronicle review, the contestants are told to arrive at the New York Stock Exchange before the opening bell. Once they arrive, the teams are handed $250 each and told that they need to set up a lemonade stand. The teams will compete to see who can make the most cash by the end of the day -- with the members of the winning team getting to remain in the competition while the losing team earn a meeting with Trump to determine which one of them gets fired.

Apparently, the women get off to a slow start but then, much to the likely dismay of female executives everywhere, discover an important business marketing tool - that sex sells. After that realization, it's apparently all over for the men, as the women subsequently have no trouble selling their lemonade for $5 a cup while their men struggle to fetch even a dollar for their drinks.

Ouch. Perhaps Survivor: Pearl Islands' superbuff quitter Osten Taylor should have tried to convince reality TV uber-producer Mark Burnett into letting him appear on this program instead...

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