Leave it to a reality TV program about the business world to make Madison Avenue's "sex sells" be its first lesson of big business.
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Based on reports from reviewers of preview tapes of the premiere episode, it looks like Women 1, Men 0.
According to a San Francisco Chronicle review, the contestants are told to arrive at the New York Stock Exchange before the opening bell. Once they arrive, the teams are handed $250 each and told that they need to set up a lemonade stand. The teams will compete to see who can make the most cash by the end of the day -- with the members of the winning team getting to remain in the competition while the losing team earn a meeting with Trump to determine which one of them gets fired.
Apparently, the women get off to a slow start but then, much to the likely dismay of female executives everywhere, discover an important business marketing tool - that sex sells. After that realization, it's apparently all over for the men, as the women subsequently have no trouble selling their lemonade for $5 a cup while their men struggle to fetch even a dollar for their drinks.
Ouch. Perhaps Survivor: Pearl Islands' superbuff quitter Osten Taylor should have tried to convince reality TV uber-producer Mark Burnett into letting him appear on this program instead...
