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The women show off their "Marketing 101" in 'The Apprentice' premiere


By Andrea Sellers, 01/07/2004 

Leave it to a reality TV program about the business world to make Madison Avenue's "sex sells" be its first lesson of big business.

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As previously reported on Reality TV World, Donald Trump's reality show Apprentice splits its sixteen contestants into two teams during the premiere -- the men vs. the women. So, after being given their first business task, which group strikes the first blow in this Survivor-like Battle of the Sexes matchup?

Based on reports from reviewers of preview tapes of the premiere episode, it looks like Women 1, Men 0.

According to a San Francisco Chronicle review, the contestants are told to arrive at the New York Stock Exchange before the opening bell. Once they arrive, the teams are handed $250 each and told that they need to set up a lemonade stand. The teams will compete to see who can make the most cash by the end of the day -- with the members of the winning team getting to remain in the competition while the losing team earn a meeting with Trump to determine which one of them gets fired.

Apparently, the women get off to a slow start but then, much to the likely dismay of female executives everywhere, discover an important business marketing tool - that sex sells. After that realization, it's apparently all over for the men, as the women subsequently have no trouble selling their lemonade for $5 a cup while their men struggle to fetch even a dollar for their drinks.

Ouch. Perhaps Survivor: Pearl Islands' superbuff quitter Osten Taylor should have tried to convince reality TV uber-producer Mark Burnett into letting him appear on this program instead...

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