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HOME > The Voice > The Voice (Season 5)

'The Voice' coaches and host: Launching a big star is not the show's "main goal"

By Elizabeth Kwiatkowski, 07/29/2013 

The Voice stars have weighed-in on why they don't think it's a big deal the reality singing competition hasn't produced any major stars.

"It's not the main goal," The Voice host Carson Daly told reporters during a Television Critics Association press tour panel on Saturday, according to Broadcasting & Cable.

"There's winners on this show every day. This is an experience. They leave our show feeling like they won."

American Idol continues to pride itself on creating big stars in the music industry season after season, leading the show to advertise how its ability to create successful artists sets it apart from its competitors. However, coach Adam Levine suggested The Voice's high ratings are proof enough viewers love and respect the show's process. 

"It would be really nice if we were to launch a huge star. A lot of things have to happen for that to take place," Levine added.

"I'm not sure that is the overall mission statement of the show. The fact that it hasn't happened yet doesn't seem like a shortcoming of a show, it just hasn't happened yet."

The Voice coach Christina Aguilera -- who was absent from the show's most recent fourth edition but will be returning to her spinning chair next season -- reportedly argued mentoring the contestants is extremely valuable for them regardless of the end result and a champion must work really hard to make a name for him or herself, as stardom doesn't happen overnight. 

"It's more about giving an opportunity," she told reporters. "It's up to you to use that opportunity and take it to the next level."

Over the last four seasons, The Voice has crowned Danielle Bradbery, Cassadee Pope, Jermaine Paul, and Javier Colon winners. None of the title-holders have yet to earn much mainstream success. 

Cee Lo Green is also coming back to The Voice for its fifth season alongside Aguilera after missing out on last season, joining mainstay coaches Levine and Blake Shelton.

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