Maynard and Holm have not responded to a request for comment, according to People.
Maynard selected Holm as her final bachelor -- and he subsequently proposed -- when The Bachelorette's eighth-season finale was filmed on May 12 and the pair have presented a happy front since the finale aired on July 22. However, reports that the couple's relationship has been on the rocks have swirled for two months.
In August, Us Weekly reported Maynard and Holm got into a blowout weekend argument while they were vacationing with his family after Holm discovered explicit text messages which indicated Maynard was cheating on him.
Us later reported that Maynard and Holm had already been close to breaking up before the fight and were only remaining together "for business reasons."
Then, late last month, Kaylee Shepherd -- a 21-year-old Utah college student who claims to have dated Holm for about nine months before he left her to go film The Bachelorette "for the experience" in March -- publicly alleged Holm had recently attempted to reunite with her and told her Maynard was paying Holm, at his request, to continue faking their engagement to preserve her good-girl reputation and cover-up the fact she cheated on him.
"Jef said their relationship isn't what it seems. It's all basically for TV," Shepherd told Us in an interview published in the magazine's October 8 issue.
"He said the [cheating] story was 100 percent accurate," she said. "Emily told him, 'I'm so sorry,' and he said, 'Well, we have two options: The first is I can go to the media and tell them the truth and let everyone know what you're really like. Or two, I will deny the whole thing, and you can give me half the money you made from The Bachelorette.' She picked option two," Shepherd said.
"He said, 'If I was happily engaged, I never would have texted you [to meet me].'"