Sylvester Stallone says he's created a line of clothing and accessories based on his famous "Rocky" and "Rambo" movies.
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The New York Daily News said the Sly Inc. brand will also feature eyewear and fragrances.
Michael Henry, a retail executive backing the enterprise, told Women's Wear Daily the lines will be available at stores such as Macy's and will target the "guy's guy."
"'Stallone' means a good guy," Henry told WWD. "He stands up for what's right and he's masculine -- we see Sylvester Stallone as a cultural icon. He has the ability to take classic looks, update them and make them cool."
"I want clothing that will be appropriate to my generation or the generation before," the Daily News quoted the actor as saying.
The Daily News did not say when the brand is expected to become available.