Style Network doubles the size of 'Jerseylicious' second season
By Christopher Rocchio, 06/18/2010
Viewers will reportedly receive more Jerseylicious than originally anticipated.
The Style Network has doubled its amount of Jerseylicious second-season episodes from 10 to 20, The Hollywood Reporterreported Wednesday.
Jerseylicious was renewed for a second season last month and it is currently slated to premiere in the fall.
The reality series' first season premiered in March and represents The Style Network's most-watched first season ever in the Women 18-34 and Women 18-49 ratings demographics.
"Jerseylicious is the perfect blend of big personalities, bold style and nonstop drama," said The Style Network president Salaam Coleman Smith.
"Style viewers tell us that they love the authenticity of this show and the unapologetic sense of style. We're excited to see what new escapades and makeover madness season two will bring."
Jerseylicious follows a Garden State salon -- which is run by the mother/daughter team of Gayle and Christy and includes hair stylists Tracy, Gigi and Anthony, and makeup artists Olivia and Alexa.
The series is produced by Endemol USA.
"We are thrilled with the breakout success of Jerseylicious," said Endemol North America executive David Goldberg.
"Our truly unique cast of outspoken and vibrant characters were expertly captured by Alex Duda and the Endemol team in tandem with the collaborative and insightful executives at Style. We're committed to make season two bigger, better and even more Jerseylicious."