Swimsuit manufacturer Speedo is taking legal action against a self-described "bisexual blogger" for using the company's name on his gay porn Web sites.

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Lawyers for the company, registered in the Netherlands and Britain, are asking a Federal Court in New South Wales, Australia, to force Dave Evans, who uses the online handle "aussiespeedoguy" and describes himself as a "bisexual blogger," to stop using the company's name in the Web addresses of gay pornography sites he creates, the Sydney Morning Herald reported Thursday.

Speedo said it is seeking to protect the "substantial and valuable reputation and goodwill associated with the name and trademark Speedo."

The lawsuit also seeks to have Evans' existing domain names containing the word Speedo turned over to the company. Speedo is also seeking unspecified damages from Evans.

Evans declined to comment, the Morning Herald said.