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Report: Angelina Jolie to be the news face of St. Johns Knits clothing


UPI News Service, 09/14/2005 

Conservative suit-maker St. John Knits is looking to change its staid image by hiring Angelina Jolie as its new "face," it was reported Wednesday.

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Company officials would not comment, but sources told the Wall Street Journal an annoucement was forthcoming.

Kelly Gray -- the daughter of St. John's founders Robert and Marie Gray -- has represented the brand for more than two decades as the clothing required for powerful, middle-aged women. In fact, its luxury suits are favored by Secretary of State Condoleezza Rice and Sen. Hillary Clinton, D-N.Y., the Journal noted.

Gray and her parents sold the company six years ago to New York-based Vestar Capital Partners Inc., and left the company earlier this year.

The hiring of the exotic, tattooed Jolie will be a radical shift from St. John's traditional target of women in their 50s as it tries to appeal to a younger generation, industry experts said.


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Copyright 2005 by United Press International








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