A British man participating in the World Pie Eating Championship set a world record by downing a saucer-sized meat pie in only 23.91 seconds.
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Organizers of the competition said Neil Collier, 42, bested the previous record of 35.86 seconds, set by former champion Barry Rigby, 37, at Tuesday's contest at Harry's Bar in Wigan, England, The Guardian reported Wednesday.
"He just seemed to open his throat and down it went," organizer Tony Callaghan said. "He's from Bolton, mind, which is crying shame for a Wiganer to have to say, but he's certainly learned how to eat pies somewhere. Probably in Wigan."
Official Iain Macauley said Collier narrowly avoided disqualification by starting to eat his pie only a fraction of a second after the starting signal was given.
