The Florida-based American Association of Nude Recreation said its free "Nakation" iPhone application has been downloaded nearly 800 times.

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The Kissimmee group, which bills itself as the nation's oldest and largest nudist organization, said the "Nakation" app went online last month as part of the association's efforts to keep its nearly 50,000 members connected via social media and updated on the latest nudist news, the Orlando Sentinel reported Thursday.

"I'm not a computer person," said Susan Weaver, president of the association. "But it's obvious to everyone, including me, that social media is going to be dominating the future. It's the new way people interact socially, legislatively and in marketing."

Weaver said the group's social media push also includes a new Twitter account, @aanr_nudist, a redesigned Web site, www.aanr.com, and a Facebook page with 1,600 fans.