NBC News Tuesday said it would debut its four-hour long "Today" show on Sept. 10.
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About 90 percent of NBC's affiliates will carry the fourth hour of the news magazine, Daily Variety said. The hour will feature "Today" news anchor Ann Curry and correspondents Natalie Morales and Hoda Kotb.
"Today" expanded to three hours in 2000. That hour averages 3.6 million viewers, Variety said.