Milwaukee residents have another choice when they want to party, and it's not one you go to -- it comes to you, courtesy of pedal power, observers say.
Called the Milwaukee Pedal Tavern, the 16-person bicycle-powered celebration has been seen at pub crawls, graduation parties and bachelor or bachelorette affairs, the Milwaukee Journal Sentinel reported Thursday.
Owned by partners Ryan Lloyd and Derek Collins, it can be rented for about $160 an hour, the newspaper said.
The idea started in Europe, Lloyd said, where it is popular in Germany and the Netherlands.
"We've already had people rent it out for pub crawls, and we're booking for graduation parties at the end of the month," Lloyd said. "We're outpacing where we thought we would be."
Lloyd, who has a degree in finance, and Collins, with a marketing degree, are trying to obtain the last requirement for their business plan -- permission to serve alcohol.
They hope to obtain a limousine license from the city, they say, so customers can bring their own alcohol.
"We really don't want the hassle of selling the beer," Lloyd said.