Badgley Mischka Wednesday announced its latest ad campaign will be built around teen "style icons" Mary-Kate and Ashley Olsen.

ADVERTISEMENT

Ads featuring the twins will appear in the April issues of Vogue, Elle, InStyle and Vanity Fair, among other magazines, the couture fashion house said in a news release.

It will mark the first time the Olsens are promoting a brand other than their own, which is exclusive to Wal-Mart stores.

"Ashley and Mary-Kate have grown up to become America's young style icons," Mark Badgley and James Mischka said in a statement. "They have an amazing sense of fashion and individuality that intrigued us."