Martha Stewart planning new syndicated daytime TV show
UPI News Service, 12/09/2004
Martha Stewart plans to star in a high-profile daily cooking and crafts show beginning next September.
The announcement of the syndicated project sent Martha Stewart Living Omnimedia stock up 7 percent Wednesday, the Wall Street Journal said.
The homemaking guru will team up with reality-show impresario Mark Burnett, creator of such hits as "Survivor" and "The Apprentice."
A daytime series is just a small part of Stewart's strategy for repairing her public image and reviving her brand after she finishes serving a five-month prison sentence for lying to federal investigators in a personal stock sale.
The key to corporate and personal redemption may well come from the other project Burnett has discussed with Stewart -- a prime-time reality show. But, no one's talking about that one yet.