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Macy's to display Madonna pop-up fashion exhibit

UPI News Service, 04/22/2013 

A one-day pop-up fashion exhibit called "Madonna's Fashion Evolution" is to go on display Thursday at Macy's in Century City, Calif.

The exhibit will be surrounded by the Material Girl junior fashion line Madonna created exclusively for Macy's with her 16-year-old daughter, Lola.

"The pop-up exhibit at Macy's perfectly exemplifies the inspiration and spirit of the Material Girl line and will give my fans a great opportunity to see the evolution of my style over the years," Madonna said in a statement Monday.

Arianne Phillips, Madonna's longtime collaborator, styled and helped to curate the exhibit.

Among the items to be displayed is the "Like a Virgin" wedding dress Madonna wore to the MTV Video Music Awards in 1984.

"This was one of the most shocking, liberating and influential moments in pop culture/fashion history," Phillips said. "Fashion has never been the same. Bold and unforgiving, humorous and shocking, we can depend on Madonna to challenge us to rethink fashion. Madonna has taken sacred garments like the wedding dress and religious embellishments, and re-contextualized them."

"It's a magical thing to bring all these iconic pieces together in one place," said Dari Marder, chief marketing officer at Iconix Brand Group Inc., which is organizing the event. "This will show customers how influential Madonna has been to fashion and how that influences Material Girl today."

"We are so thrilled to bring this unique experience exclusively to Macy's customers," said Martine Reardon, Macy's chief marketing officer. "An homage to Madonna's revolutionary style and influence on our Material Girl collection, 'Madonna's Fashion Evolution' pop-up exhibit offers a rare opportunity to see some of her most iconic looks curated together in a never-before-seen display."

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