Supermarket Superstars will feature aspiring food product inventors pitching their original ideas to a panel of industry experts in the hopes of launching their creation nationally in a major grocery store chain.
Hosted by Keibler -- the former WWE wrestler and Dancing with the Stars participant who is currently an actress and model best known as the new girlfriend of Hollywood actor George Clooney -- Supermarket Superstars' contestants will pitch their concepts to three mentors, who will then professionally critique each idea.
After his or her own consultation, each contestant must then further develop and refine every aspect of his or her product before presenting the final idea to a top supermarket buyer.
The challenge winner at the end of every episode within the 10-episode series will receive an investment in their product and the opportunity to return to the season finale, where one food product inventor will be rewarded with a nationwide launch and introduced to millions of customers in a major grocery chain's stores throughout the country.
Supermarket Superstars is being produced by The Weinstein Company, the same production company behind Project Runway, and Studio Lambert.
Bob and Harvey Weinstein, Meryl Poster, Barbara Schneeweiss, Stephen Lambert, Eli Holzman, Rhett Bachner, Rob Sharenow, Gena McCarthy, and Stephen H. Schwartz are serving as executive producers.