'Last Comic Standing 2' sets series ratings records during dual premiere week broadcasts
By Reality TV World staff, 06/11/2004
The second season of NBC's Last Comic Standing 2 burst onto the airwaves with apparent new-found popularity this week, with its initial episodes reaching ratings highs not since during all of last summer's inaugural season.
Airing from 8-10PM ET/PT against Game 2 of the NBA Finals, Tuesday night's two-hour Last Comic Standing premiere drew 9.1 million viewers and a 4.0 rating, 12 share in the advertiser-important Adults 18-49 demographic. The performance ranked Last Comic 2 as the dominant non-sports choice in every key ratings category and first in all the key Adult Women demographics (Women 18-49, Women 18-34, and Women 25-54.)
The showing also placed Last Comic 2's premiere as the program's second-highest rated episode ever (behind last season's premiere which drew 9.7 million viewers and a 4.5 Adults 18-49 rating) but it was a record that wasn't destined to last long, as airing without the obstacle of a NBA Finals game in its way, Wednesday evening's second two-hour broadcast performed even better.
Airing from 8-10PM ET/PT, Wednesday's second Last Comic Standing 2 broadcast set new series records in total viewers, the Adults 18-49 demographic, and numerous other key measures. Drawing 10.7 million overall viewers and a 4.8 rating, 14 share in Adults 18-49, Last Comic 2's second episode Adults 18-49 performance was 20% over the previous night's premiere episode and 41% above NBC's time period average during last summer.
The second episode of the reality comedy competition completely flummoxed all competition in Adults 18-49, total viewers and virtually all key measures. For its final 10-11PM hour, Last Comic 2 beat its combined ABC-CBS competition among Adults 18-49, Adults 18-34 and Adults 25-54.
Unlike the slow ratings fade turned in by last summer's original edition of the show (last season's premiere episode was the show's top-ranked episode of its season), Last Comic Standing 2 is showing signs that indicate it might have ratings staying power. Not only was Wednesday's episode up substantially from the night before, but it increased its Adults 18-49 rating from its first half-hour to its last half-hour by a dramatic 46 percent (to a 5.4 from a 3.7). Additionally, in overall total viewers, last night's increase was 2.4 million persons (to 11.4 million from 9.0 million).
DISCUSS AND COMMENT ON THIS STORY Reality TV World now offers Facebook Comments on our stories. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box. Get more Reality TV World! Follow us on Twitter, like us on Facebook or add our RSS feed.