John Cena is seen fighting back tears as he is surprised by a group of fans he helped inspire in a new promo for Cricket Wireless.
Cena messages feature fans thanking him for helping them through the adoption of a child, near-death experiences and cancer.
As the 16-time heavyweight champion read the letters out loud, the fans listened in secret backstage before they surprised Cena to show their appreciation.
The group also presents the 40-year-old with a Life Changer trophy.
"Don't think that you're the only one who's up against it, and don't think you're the only one who [has] challenges to face every day. You all lead by example, and I mean it when I say it: Don't ever give up."