They will be the first celebrity couple to design collections simultaneously for one retailer, said
Kohl's Department Stores and Music Entertainment Sports Holdings, a division of LF USA.
Kohl's said it will be the exclusive U.S. provider and marketer of all Jennifer Lopez and Marc Anthony apparel, accessories and other merchandise, which will be available in Kohl's stores nationwide and at Kohls.com beginning next fall.
"We are pleased to announce lifestyle brands with one of the most successful and talented couples in the entertainment business and have every confidence Jennifer Lopez and Marc Anthony will resonate with our customers," Kevin Mansell, Kohl's chairman, president and chief executive officer, said in a statement.
The Jennifer Lopez and Marc Anthony brands will initially include women's and men's apparel and accessories. The Jennifer Lopez collection will feature sportswear, dresses, handbags, jewelry, shoes and sleepwear while Marc Anthony will start out with sportswear, dress shirts, neck wear, accessories, suit separates, sport coats and shoes.
The collections may expand into home-oriented items over time. Both singers' lines will have prominent positioning throughout the store, Kohl's said.
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