"Are you ready for another world? Catch me in The Dark Tower on July 28th! #TheDarkTower," the British captioned an image of an upside-down New York City with two people right-side-up walking near an inverted Empire State Building.
The space between the concrete structures is shaped like the tower of the film's title.
Directed by Nikolaj Arcelo and starring Matthew McConaughey as the sorcerer known as The Man in Black, the movie is a re-imagining of Stephen King's book series.
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