The Jason Bateman-Melissa McCarthy comic caper "Identity Thief" is the No. 1 movie-on-demand in the United States, Rentrak said.
Rounding out the top tier are "Side Effects" at No. 6, "Beautiful Creatures" at No. 7, "Jack Reacher" at No. 8, "Safe Haven" at No. 9 and "Parker" at No. 10.