A new brand of snack foods named after iconic U.S. boxer Muhammad Ali hit the marketplace to help celebrate his 65th birthday.

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The snacks -- with flavors such as "Fruit Fight" and "Slammin' Salsa" -- were launched at five U.S. college campuses, MediaPost Marketing Daily reported.

The brand is being marketed as part of Ali's recent sale of his trademark image for $50 million. The snacks are being marketed around the outspoken boxer's image and trademark sayings.

Images.com President Paul Arbor said the snacks from -- Mars Inc. and a company named G.O.A.T., short for greatest of all time -- would likely prove profitable.

"It's always a risk to use celebrities because you don't know what they might do," Arbor said. "In Muhammad Ali's case, you can be pretty sure he won't be doing anything embarrassing. Even though college students weren't around at Ali's peak, they still think of him as a world-class athlete."

Future flavors and release locations of the snacks are planned.