Florence offered a cold welcome to the Italian-American cast of the expletive-laden MTV television show "Jersey Shore" as they arrived in the genteel Italian city on Friday to film a new season.
City authorities have made it clear that scenes of public drunkenness by the famously hard-partying protagonists of the hit show will not be tolerated and have barred access to some of Italy's most cherished monuments.
"We needed to have some general rules on behaviour in place. US universities with study centres here are not very happy. They're afraid people will start drinking too much," said a spokeswoman for Florence city council.