British music giant EMI Music reached an agreement with U.S. Internet giants Google and YouTube, giving YouTube users access to EMI audio and video libraries.
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Under terms of the agreement, announced in a statement Thursday, EMI agreed to offer YouTube users "unprecedented" access to authorized sound and visual recordings from its roster that includes David Bowie, Coldplay, The Decemberists, Fat Boy Slim, Gorillaz and Lily Allen, Billboard.biz reported.
As part of the pact, EMI Music will work with YouTube and parent company Google to develop revenue-generating business models that will enable EMI to track, attach monetary value and control content.